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Hi, I’m Josh.


I'm a writer, content designer, and creative leader with a couple decades of experience in the digital and product spaces. I love connecting strategy and creativity through words, and have had the privilege of doing it with some of the best people and biggest brands in the world. 
In a digital world, print can sometimes seem to be going the way of the dodo. But for Fender, a company with a rich heritage of killer ads and brochures for the last 70+ years, print is still alive and well. These are a couple of the print ads I had the privilege of working on.



Fender's Hot Rod amps are the most-used backline amps on the festival circuit and a practically bombproof stalwart used by innumerable touring musicians of all stripes. This ad was done to announce the 4th installment of the series and reinforce their leading stance on stages all around the world.



Rumble was a new digital amplifier specifically for bass players that featured dozens of presets and amp models. This made it possible for bassists to break out of the norm and play with effects, different sounds, and more – something that is much more rare in the bass world than it is for guitarists. I wrote this headline to show how easy it is to access this new world – just plug your bass in, and break out of what you're used to.