PRINT AD – HOT ROD AMPLIFIERS
Fender's Hot Rod amps are the most-used backline amps on the festival circuit and a practically bombproof stalwart used by innumerable touring musicians of all stripes. This ad was done to announce the 4th installment of the series and reinforce their leading stance on stages all around the world.
PRINT AD – RUMBLE AMPLIFIERS
Rumble was a new digital amplifier specifically for bass players that featured dozens of presets and amp models. This made it possible for bassists to break out of the norm and play with effects, different sounds, and more – something that is much more rare in the bass world than it is for guitarists. I wrote this headline to show how easy it is to access this new world – just plug your bass in, and break out of what you're used to.
RETAIL ENERGY BOOK – AMERICAN ORIGINALS
The all-new American Original series of guitars and basses is a vintage-inspired series that showcased "best-of-the-decade" versions of Fender's most iconic instruments. For the brochure, I was tasked with writing positioning statements for each of the eras represented.
RETAIL ENERGY BOOK – EFFECTS PEDALS
For the introduction of Fender's first series of proprietary effects pedals, we created a retail energy book. It not only focused on each of the 6 all-new, designed-from-scratch pedals, but also on the "mad scientist" behind them, Stan Cotey. I wrote the "Stanifesto" and all headlines, and worked with the product writer to help write/edit the description copy for each pedal.