https://joshwritescopy.com Portfolio Tue, 20 May 2025 02:50:11 +0000 https://joshwritescopy.com en https://joshwritescopy.com/Home Thu, 21 Apr 2022 05:06:22 +0000 Portfolio https://joshwritescopy.com/Home https://joshwritescopy.com/TikTok-for-Business Tue, 20 May 2025 02:36:17 +0000 Portfolio https://joshwritescopy.com/TikTok-for-Business <img width="2334" height="1448" width_o="2334" height_o="1448" data-src="https://freight.cargo.site/t/original/i/62dc791bebedbc9af73f5f833d4893857a5c8e7f919e775813a605352fbf0582/Screenshot-2026-09-30-at-1.46.20PM.png" data-mid="252772091" border="0" src="https://freight.cargo.site/w/1000/i/62dc791bebedbc9af73f5f833d4893857a5c8e7f919e775813a605352fbf0582/Screenshot-2026-09-30-at-1.46.20PM.png" /> Creating a next generation advertising platform Challenge With over 1 billion monthly active users, marketers and business owners know they should be on TikTok, but struggle to understand how to harness the growing ad platform and meaningfully connect with audiences in a way that drives results. TikTok came to Work &amp; Co for help establishing them as the partner that unlocks results for every sized business across every stage of their advertising journey. &nbsp; Solution I helped the team define a strategy for the consolidation of the TikTok for Business (TT4B) ecosystem based on key insights from user research, addressing high-priority friction points in the existing experience to improve KPIs. We then designed a component-based system that optimizes for different use cases and personas and provided direction for measurement strategy, copywriting, and visual QA. By transitioning the site from a marketing focus to one of acquisition, we were able to dive deeper into the true benefits of TikTok ads and drive real results for TikTok while doing so. Results The new TT4B ecosystem has seen an 97% increase in interaction rate across the new templates, 10% increase in page scroll depth, 7.2% increase in partner site visit conversion, and 20% increase in click through rate to registration. https://joshwritescopy.com/PLI-edu Sat, 17 May 2025 22:38:04 +0000 Portfolio https://joshwritescopy.com/PLI-edu PLI is a globally-recognized legal education nonprofit responsible for educating a massive population of legal professionals, including 95% of the top 100 firms in the US. 
The brand partnered with Work &amp; Co to re-envision their entire digital ecosystem, and I led the charge from a content and strategy perspective. This included writing large portions of the site, helping to streamline nav and wayfinding, establishing brand tone &amp; voice, writing sizzle reel and launch video scripts, and even owning the creation of a few of the pages. &nbsp; <img width="3376" height="2176" width_o="3376" height_o="2176" data-src="https://freight.cargo.site/t/original/i/a65ec442154a007e734ebfd584151850cbb5353d96c80f24c5dd67db32f930c7/Screenshot-2025-05-17-at-4.01.04PM.png" data-mid="233339709" border="0" src="https://freight.cargo.site/w/1000/i/a65ec442154a007e734ebfd584151850cbb5353d96c80f24c5dd67db32f930c7/Screenshot-2025-05-17-at-4.01.04PM.png" /> <img width="1822" height="1480" width_o="1822" height_o="1480" data-src="https://freight.cargo.site/t/original/i/7c48f9b0915af9095a7cc368c4502fbc4060ffde6d87bf6e9ab22194d8df039d/Screenshot-2025-05-17-at-3.59.06PM.png" data-mid="233339710" border="0" src="https://freight.cargo.site/w/1000/i/7c48f9b0915af9095a7cc368c4502fbc4060ffde6d87bf6e9ab22194d8df039d/Screenshot-2025-05-17-at-3.59.06PM.png" /><img width="1726" height="1704" width_o="1726" height_o="1704" data-src="https://freight.cargo.site/t/original/i/46595627f1fa43551f3547684e339b041a33c801ae1a5514af0c2511f53de016/Screenshot-2025-05-17-at-4.09.04PM.png" data-mid="233339848" border="0" src="https://freight.cargo.site/w/1000/i/46595627f1fa43551f3547684e339b041a33c801ae1a5514af0c2511f53de016/Screenshot-2025-05-17-at-4.09.04PM.png" /><img width="3376" height="2176" width_o="3376" height_o="2176" data-src="https://freight.cargo.site/t/original/i/8a942881fce57b2ffb4458edb22ca0fc20fa191829aa43150e1a68c9264ce1f1/Screenshot-2025-05-17-at-3.51.18PM.png" data-mid="233339795" border="0" src="https://freight.cargo.site/w/1000/i/8a942881fce57b2ffb4458edb22ca0fc20fa191829aa43150e1a68c9264ce1f1/Screenshot-2025-05-17-at-3.51.18PM.png" /><img width="3376" height="2176" width_o="3376" height_o="2176" data-src="https://freight.cargo.site/t/original/i/b3ddd9680d5ea0305a36c7514661772ce7dae45bd74dc10b9f6f41f7ba804e61/Screenshot-2025-05-17-at-3.50.51PM.png" data-mid="233339840" border="0" src="https://freight.cargo.site/w/1000/i/b3ddd9680d5ea0305a36c7514661772ce7dae45bd74dc10b9f6f41f7ba804e61/Screenshot-2025-05-17-at-3.50.51PM.png" /><img width="3024" height="2024" width_o="3024" height_o="2024" data-src="https://freight.cargo.site/t/original/i/7ac16da3d095f624253ac382b217e40a5bbecefaaa3c17fc7bb66a10c86350fc/Screenshot-2025-05-17-at-3.54.30PM.png" data-mid="233339711" border="0" src="https://freight.cargo.site/w/1000/i/7ac16da3d095f624253ac382b217e40a5bbecefaaa3c17fc7bb66a10c86350fc/Screenshot-2025-05-17-at-3.54.30PM.png" /> https://joshwritescopy.com/Google-Messages-on-Android Tue, 20 May 2025 02:50:11 +0000 Portfolio https://joshwritescopy.com/Google-Messages-on-Android The creation of a page delving into Google Messages on Android was a small, quick project but getting to dip my toe in the Google-verse was fun nonetheless. I wrote the copy, helped to establish content strategy and story flow, and worked closely with the client through presentations and side chats to make sure everything worked. You can see the live page here. <img width="3152" height="21768" width_o="3152" height_o="21768" data-src="https://freight.cargo.site/t/original/i/b287de75bc67f9cd82c94cd5f491a371572ff0f596d7f3465016cdf614f7a282/screencapture-android-google-messages-2025-05-19-19_38_19.png" data-mid="233433993" border="0" src="https://freight.cargo.site/w/1000/i/b287de75bc67f9cd82c94cd5f491a371572ff0f596d7f3465016cdf614f7a282/screencapture-android-google-messages-2025-05-19-19_38_19.png" /> https://joshwritescopy.com/Gatorade-Gx-App Tue, 04 Oct 2022 17:46:03 +0000 Portfolio https://joshwritescopy.com/Gatorade-Gx-App This was the first project I did after starting at Work &amp; Co. I got to partner with lots of amazing creatives and PMs, including agency founder (and fellow juxt alum) Joe Stewart and was trusted to completely own the writing of the entire app. Being able to marry my former life as an athlete with my current one as a creative was a really fantastic experience, and I think the final product is something to be stoked about. While I wrote and edited a lot of the copy found within the app, my biggest contribution was the concepting, wireframing and writing of a section created to give users a deeper understanding of what a Sweat Patch is, what it does, and how to use one to create a sweat profile, which is one of the foundational features of the app.&nbsp; <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/f1a27b54ca8131b51aeecb07a27cdbdeccd4fe5b122d8ba4460083093d59ef7c/IMG_6915.png" data-mid="154848462" border="0" src="https://freight.cargo.site/w/1000/i/f1a27b54ca8131b51aeecb07a27cdbdeccd4fe5b122d8ba4460083093d59ef7c/IMG_6915.png" /><img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/8d71b8b229010d66057181b5fb9c5759d889b3df31465bda320e9ec80473e587/IMG_6940.png" data-mid="154851880" border="0" src="https://freight.cargo.site/w/1000/i/8d71b8b229010d66057181b5fb9c5759d889b3df31465bda320e9ec80473e587/IMG_6940.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/f5264883223892f334b2cdb631201a06274729a204390c89022074e4b43e45e9/IMG_6937.png" data-mid="154851865" border="0" src="https://freight.cargo.site/w/1000/i/f5264883223892f334b2cdb631201a06274729a204390c89022074e4b43e45e9/IMG_6937.png" /><img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/6f6ad7fa7e417299c6d59019787127679012ea681b7e7701812d5ce7b07a2adc/IMG_6941.png" data-mid="154851888" border="0" src="https://freight.cargo.site/w/1000/i/6f6ad7fa7e417299c6d59019787127679012ea681b7e7701812d5ce7b07a2adc/IMG_6941.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/291f1329c5f536e32cb6aed2fb3ccf3478c2dde78e8b76c7f8acb3ae85e87624/IMG_6938.png" data-mid="154851872" border="0" src="https://freight.cargo.site/w/1000/i/291f1329c5f536e32cb6aed2fb3ccf3478c2dde78e8b76c7f8acb3ae85e87624/IMG_6938.png" /> https://joshwritescopy.com/MGM-Resorts-App-Redesign Wed, 09 Sep 2020 16:51:43 +0000 Portfolio https://joshwritescopy.com/MGM-Resorts-App-Redesign <img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/19c4311428dc484acb512fd346697e2b97cddcda4c580380f73ffa7c8ac4158b/01-copy.jpg" data-mid="140234754" border="0" src="https://freight.cargo.site/w/1000/i/19c4311428dc484acb512fd346697e2b97cddcda4c580380f73ffa7c8ac4158b/01-copy.jpg" /><img width="3200" height="2402" width_o="3200" height_o="2402" data-src="https://freight.cargo.site/t/original/i/d5ffd5d9679478e30479f351023154f33928957e82ff4436e438b15443a59117/02-copy.jpg" data-mid="140234755" border="0" src="https://freight.cargo.site/w/1000/i/d5ffd5d9679478e30479f351023154f33928957e82ff4436e438b15443a59117/02-copy.jpg" /><img width="3200" height="2402" width_o="3200" height_o="2402" data-src="https://freight.cargo.site/t/original/i/eaa3f8319ea729897aa5af84c44afd3ddd10607fa0d9fe60f425d0d4fcb6c6ae/03-copy.jpg" data-mid="140234756" border="0" src="https://freight.cargo.site/w/1000/i/eaa3f8319ea729897aa5af84c44afd3ddd10607fa0d9fe60f425d0d4fcb6c6ae/03-copy.jpg" /><img width="3200" height="2402" width_o="3200" height_o="2402" data-src="https://freight.cargo.site/t/original/i/6102005d7f8880d688204c1fd2a9261764ae5978aaa5703cb222066bab995252/04-copy.jpg" data-mid="140234757" border="0" src="https://freight.cargo.site/w/1000/i/6102005d7f8880d688204c1fd2a9261764ae5978aaa5703cb222066bab995252/04-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a59ccef4d8637766bde2885748789091d7034e47f69af8c7c753c17512a895e7/05-copy.jpg" data-mid="140234758" border="0" src="https://freight.cargo.site/w/1000/i/a59ccef4d8637766bde2885748789091d7034e47f69af8c7c753c17512a895e7/05-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/dcf05b92c74281c2f06812b6c943532c796ba189ab33c7ab14bbe938af90cd11/06-copy.jpg" data-mid="140234759" border="0" src="https://freight.cargo.site/w/1000/i/dcf05b92c74281c2f06812b6c943532c796ba189ab33c7ab14bbe938af90cd11/06-copy.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/25b1e1713af8b8050e0585d699d74a1c0c2fc726e4ad326460758c465129a21e/07-copy.jpg" data-mid="140234760" border="0" src="https://freight.cargo.site/w/1000/i/25b1e1713af8b8050e0585d699d74a1c0c2fc726e4ad326460758c465129a21e/07-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ca8eb73c9e417cb0eb058bd217048742c233384ce50c7355960551753d02c99e/08-copy.jpg" data-mid="140234761" border="0" src="https://freight.cargo.site/w/1000/i/ca8eb73c9e417cb0eb058bd217048742c233384ce50c7355960551753d02c99e/08-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1482ec34941bb41d9f10d82273cee4e61942ef9d99b13b094ce7302f03ae6f8c/09-copy.jpg" data-mid="140234762" border="0" src="https://freight.cargo.site/w/1000/i/1482ec34941bb41d9f10d82273cee4e61942ef9d99b13b094ce7302f03ae6f8c/09-copy.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dd3afc80c1d389a99c5803832f3730f1b3c81439739ea3c6bfe26f33693eedce/10-copy.jpg" data-mid="140234763" border="0" src="https://freight.cargo.site/w/1000/i/dd3afc80c1d389a99c5803832f3730f1b3c81439739ea3c6bfe26f33693eedce/10-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/09ff89c5f1d290ec389f4c9eab976f0021a377abde208de21a146e721d8efc6b/11-copy.jpg" data-mid="140234764" border="0" src="https://freight.cargo.site/w/1000/i/09ff89c5f1d290ec389f4c9eab976f0021a377abde208de21a146e721d8efc6b/11-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/de99c431be9d79e55195008be2c5c8444abdd9e606f384578193e69df2642af2/12-copy.jpg" data-mid="140234765" border="0" src="https://freight.cargo.site/w/1000/i/de99c431be9d79e55195008be2c5c8444abdd9e606f384578193e69df2642af2/12-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2fa14a4445f084542b14ae439c3950287afa7a517f1895165df2c61e4a064d70/13-copy.jpg" data-mid="140234766" border="0" src="https://freight.cargo.site/w/1000/i/2fa14a4445f084542b14ae439c3950287afa7a517f1895165df2c61e4a064d70/13-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9373d428fb39e42edc021aed891b2918cc68b0995d706ca171530176594ddbbe/14-copy.jpg" data-mid="140234767" border="0" src="https://freight.cargo.site/w/1000/i/9373d428fb39e42edc021aed891b2918cc68b0995d706ca171530176594ddbbe/14-copy.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9614af798be673e833a3264098f7c57106866cbf6c9fa0abc6a4ca020bd246b1/15-copy.jpg" data-mid="140234768" border="0" src="https://freight.cargo.site/w/1000/i/9614af798be673e833a3264098f7c57106866cbf6c9fa0abc6a4ca020bd246b1/15-copy.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6c909c7e7af81701f9a39ed6d4da600fb96ade9b26c3f35fee2b242905b896ac/16-copy.jpg" data-mid="140234769" border="0" src="https://freight.cargo.site/w/1000/i/6c909c7e7af81701f9a39ed6d4da600fb96ade9b26c3f35fee2b242905b896ac/16-copy.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2fd2a2af6cede1c631a618fe39dd6623859b5acb6ed5fb328b0bc197fbfb3c16/17-copy.jpg" data-mid="140234770" border="0" src="https://freight.cargo.site/w/1000/i/2fd2a2af6cede1c631a618fe39dd6623859b5acb6ed5fb328b0bc197fbfb3c16/17-copy.jpg" /><img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ad6778986ac992e7b39a0b9d0cf1def8c6bb9513505622e816ba5797de0efe73/18-copy.jpg" data-mid="140234771" border="0" src="https://freight.cargo.site/w/1000/i/ad6778986ac992e7b39a0b9d0cf1def8c6bb9513505622e816ba5797de0efe73/18-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/98020df7ad42ebec7f11f56fd8f2df4b1695e3e48d46c3c347f1935fa9f1d097/19-copy.jpg" data-mid="140234772" border="0" src="https://freight.cargo.site/w/1000/i/98020df7ad42ebec7f11f56fd8f2df4b1695e3e48d46c3c347f1935fa9f1d097/19-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d90f27c18b9c3180e0ab41511b0fe4d7a419f153028465cdc0d1904d721cb040/20-copy.jpg" data-mid="140234773" border="0" src="https://freight.cargo.site/w/1000/i/d90f27c18b9c3180e0ab41511b0fe4d7a419f153028465cdc0d1904d721cb040/20-copy.jpg" /><img width="3200" height="2400" width_o="3200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/89b92d4cdc9739f68291bb71b2f809b79a9923e919400e65ed44549811132be0/21-copy.jpg" data-mid="140234774" border="0" src="https://freight.cargo.site/w/1000/i/89b92d4cdc9739f68291bb71b2f809b79a9923e919400e65ed44549811132be0/21-copy.jpg" /> https://joshwritescopy.com/Fender-Print-Work Fri, 01 Nov 2019 03:51:51 +0000 Portfolio https://joshwritescopy.com/Fender-Print-Work In a digital world, print can sometimes seem to be going the way of the dodo. But for Fender, a company with a rich heritage of killer ads and brochures for the last 70+ years, print is still alive and well. This is a collection of some of the print pieces I had the privilege of working on. PRINT AD – HOT ROD AMPLIFIERS <img width="1061" height="700" width_o="1061" height_o="700" data-src="https://freight.cargo.site/t/original/i/a4a876a9e1ba9b027cd4a0fc3fd6ac5193c75a12c77a144b330e979afe614b28/Screen-Shot-2019-03-17-at-12.58.51-PM.png" data-mid="140234819" border="0" src="https://freight.cargo.site/w/1000/i/a4a876a9e1ba9b027cd4a0fc3fd6ac5193c75a12c77a144b330e979afe614b28/Screen-Shot-2019-03-17-at-12.58.51-PM.png" /> Fender's Hot Rod amps are the most-used backline amps on the festival circuit and a practically bombproof stalwart used by innumerable touring musicians of all stripes. This ad was done to announce the 4th installment of the series and reinforce their leading stance on stages all around the world. PRINT AD – RUMBLE AMPLIFIERS <img width="1065" height="644" width_o="1065" height_o="644" data-src="https://freight.cargo.site/t/original/i/f1d2f346ba1e3e95bdb0fe5d6408f9769e5be7072881ee1cd9f60b76656301ef/Screen-Shot-2019-03-17-at-12.58.26-PM.png" data-mid="140234821" border="0" src="https://freight.cargo.site/w/1000/i/f1d2f346ba1e3e95bdb0fe5d6408f9769e5be7072881ee1cd9f60b76656301ef/Screen-Shot-2019-03-17-at-12.58.26-PM.png" /> Rumble was a new digital amplifier specifically for bass players that featured dozens of presets and amp models. This made it possible for bassists to break out of the norm and play with effects, different sounds, and more – something that is much more rare in the bass world than it is for guitarists. I wrote this headline to show how easy it is to access this new world – just plug your bass in, and break out of what you're used to. RETAIL ENERGY BOOK – AMERICAN ORIGINALS <img width="523" height="662" width_o="523" height_o="662" data-src="https://freight.cargo.site/t/original/i/e6170e9b52731dbe41495a6dd9406107587d2074ab39258d5912c7cac4eb3b7e/Screen-Shot-2018-06-15-at-9.29.44-PM.png" data-mid="140234822" border="0" src="https://freight.cargo.site/w/523/i/e6170e9b52731dbe41495a6dd9406107587d2074ab39258d5912c7cac4eb3b7e/Screen-Shot-2018-06-15-at-9.29.44-PM.png" /> The all-new American Original series of guitars and basses is a vintage-inspired series that showcased "best-of-the-decade" versions of Fender's most iconic instruments. For the brochure, I was tasked with writing positioning statements for each of the eras represented. <img width="1156" height="739" width_o="1156" height_o="739" data-src="https://freight.cargo.site/t/original/i/2bd1a2e57410cfc00e6d85e747ff483e46bfc1de4cb61136a825bf3f01b64ed4/Screen-Shot-2019-03-19-at-1.42.15-PM.png" data-mid="140234823" border="0" src="https://freight.cargo.site/w/1000/i/2bd1a2e57410cfc00e6d85e747ff483e46bfc1de4cb61136a825bf3f01b64ed4/Screen-Shot-2019-03-19-at-1.42.15-PM.png" /><img width="1157" height="740" width_o="1157" height_o="740" data-src="https://freight.cargo.site/t/original/i/609406b2f4178391dae5be1e502e327455df2fba1e253f59e31fb8cc010dfa79/Screen-Shot-2019-03-19-at-1.42.36-PM.png" data-mid="140234824" border="0" src="https://freight.cargo.site/w/1000/i/609406b2f4178391dae5be1e502e327455df2fba1e253f59e31fb8cc010dfa79/Screen-Shot-2019-03-19-at-1.42.36-PM.png" /><img width="1157" height="732" width_o="1157" height_o="732" data-src="https://freight.cargo.site/t/original/i/f0b4dc2fcb3439f2ad73afb331638e369836b94a01333b7d716c86475887f6c2/Screen-Shot-2019-03-19-at-1.43.19-PM.png" data-mid="140234825" border="0" src="https://freight.cargo.site/w/1000/i/f0b4dc2fcb3439f2ad73afb331638e369836b94a01333b7d716c86475887f6c2/Screen-Shot-2019-03-19-at-1.43.19-PM.png" /><img width="1155" height="739" width_o="1155" height_o="739" data-src="https://freight.cargo.site/t/original/i/f2a4068b02c34456af16e162fd78ff05a58b5c42407cf5da74be202ec2e633b4/Screen-Shot-2019-03-19-at-1.43.51-PM.png" data-mid="140234826" border="0" src="https://freight.cargo.site/w/1000/i/f2a4068b02c34456af16e162fd78ff05a58b5c42407cf5da74be202ec2e633b4/Screen-Shot-2019-03-19-at-1.43.51-PM.png" /> RETAIL ENERGY BOOK – EFFECTS PEDALS <img width="514" height="652" width_o="514" height_o="652" data-src="https://freight.cargo.site/t/original/i/01b98abf1f2f18443adaabe9255e4fafd038f214e9790e5b45389504fe052fe3/Screen-Shot-2019-03-17-at-1.01.09-PM.png" data-mid="140234827" border="0" src="https://freight.cargo.site/w/514/i/01b98abf1f2f18443adaabe9255e4fafd038f214e9790e5b45389504fe052fe3/Screen-Shot-2019-03-17-at-1.01.09-PM.png" /> For the introduction of Fender's first series of proprietary effects pedals, we created a retail energy book. It not only focused on each of the 6 all-new, designed-from-scratch pedals, but also on the "mad scientist" behind them, Stan Cotey. I wrote the "Stanifesto" and all headlines, and worked with the product writer to help write/edit the description copy for each pedal. <img width="514" height="652" width_o="514" height_o="652" data-src="https://freight.cargo.site/t/original/i/eee0b90efdeee39baee617c7f7bf35e142459540e7e7aea0598f06e0b323d93f/Screen-Shot-2019-03-17-at-1.01.25-PM.png" data-mid="140234828" border="0" src="https://freight.cargo.site/w/514/i/eee0b90efdeee39baee617c7f7bf35e142459540e7e7aea0598f06e0b323d93f/Screen-Shot-2019-03-17-at-1.01.25-PM.png" /><img width="514" height="652" width_o="514" height_o="652" data-src="https://freight.cargo.site/t/original/i/bad5e18b1f670bbc559acc6a5eb94e82ff03c6310a6dede491939a9a46df2479/Screen-Shot-2019-03-17-at-1.01.38-PM.png" data-mid="140234829" border="0" src="https://freight.cargo.site/w/514/i/bad5e18b1f670bbc559acc6a5eb94e82ff03c6310a6dede491939a9a46df2479/Screen-Shot-2019-03-17-at-1.01.38-PM.png" /><img width="514" height="652" width_o="514" height_o="652" data-src="https://freight.cargo.site/t/original/i/4e7209682f1be68e03cadbba94d42130cc72ff483f05b98f290e90c50a9f7839/Screen-Shot-2019-03-17-at-1.01.59-PM.png" data-mid="140234830" border="0" src="https://freight.cargo.site/w/514/i/4e7209682f1be68e03cadbba94d42130cc72ff483f05b98f290e90c50a9f7839/Screen-Shot-2019-03-17-at-1.01.59-PM.png" /><img width="514" height="652" width_o="514" height_o="652" data-src="https://freight.cargo.site/t/original/i/5327487899adab4c4aeac339c6e6fc972a9b6d1a73d2402e9502f96e652a59b6/Screen-Shot-2019-03-17-at-1.02.19-PM.png" data-mid="140234831" border="0" src="https://freight.cargo.site/w/514/i/5327487899adab4c4aeac339c6e6fc972a9b6d1a73d2402e9502f96e652a59b6/Screen-Shot-2019-03-17-at-1.02.19-PM.png" /><img width="557" height="706" width_o="557" height_o="706" data-src="https://freight.cargo.site/t/original/i/2798b4f95fda4058a2899e439a3f41d69eeb250e8328366798f61d0dce372c26/Screen-Shot-2019-03-19-at-1.37.23-PM.png" data-mid="140234832" border="0" src="https://freight.cargo.site/w/557/i/2798b4f95fda4058a2899e439a3f41d69eeb250e8328366798f61d0dce372c26/Screen-Shot-2019-03-19-at-1.37.23-PM.png" /><img width="557" height="706" width_o="557" height_o="706" data-src="https://freight.cargo.site/t/original/i/5eefec8505ee6760d068fd10ad87bc9fe3a12608ee3c01776fed37edfe448ee0/Screen-Shot-2019-03-19-at-1.37.38-PM.png" data-mid="140234833" border="0" src="https://freight.cargo.site/w/557/i/5eefec8505ee6760d068fd10ad87bc9fe3a12608ee3c01776fed37edfe448ee0/Screen-Shot-2019-03-19-at-1.37.38-PM.png" /><img width="557" height="706" width_o="557" height_o="706" data-src="https://freight.cargo.site/t/original/i/e8bb1240e8033309d50d51b32fbc280578c51d53026d13d03c90719bb2f853c1/Screen-Shot-2019-03-19-at-1.37.54-PM.png" data-mid="140234834" border="0" src="https://freight.cargo.site/w/557/i/e8bb1240e8033309d50d51b32fbc280578c51d53026d13d03c90719bb2f853c1/Screen-Shot-2019-03-19-at-1.37.54-PM.png" /><img width="557" height="706" width_o="557" height_o="706" data-src="https://freight.cargo.site/t/original/i/0ccb063f2f7f7c9bf974ee3d1ef13e0668263d34b1aa5dbb75ead7317888d0bf/Screen-Shot-2019-03-19-at-1.38.10-PM.png" data-mid="140234835" border="0" src="https://freight.cargo.site/w/557/i/0ccb063f2f7f7c9bf974ee3d1ef13e0668263d34b1aa5dbb75ead7317888d0bf/Screen-Shot-2019-03-19-at-1.38.10-PM.png" /> https://joshwritescopy.com/Civic-Type-R-Launch-Site Tue, 19 Mar 2019 20:49:12 +0000 Portfolio https://joshwritescopy.com/Civic-Type-R-Launch-Site <img width="797" height="500" width_o="797" height_o="500" data-src="https://freight.cargo.site/t/original/i/6a051ab8ecef1fbfb20fb9d365dc900ab7ff7e66bfa3c58c13c558a7cbd02187/Screen-Shot-2019-03-13-at-9.20.16-PM.png" data-mid="140234855" border="0" src="https://freight.cargo.site/w/797/i/6a051ab8ecef1fbfb20fb9d365dc900ab7ff7e66bfa3c58c13c558a7cbd02187/Screen-Shot-2019-03-13-at-9.20.16-PM.png" /> In 2017, the Honda Civic Type R was made available on America's shores for the first time ever. To celebrate the arrival, I helped develop a launch site that harnessed the raw, animalistic nature of the Type R while also adopting the angles and black-and-white contrast of the car itself. I helped with the UX and concepting of the site and then wrote every headline, subhead, CTA and body section. <img width="798" height="447" width_o="798" height_o="447" data-src="https://freight.cargo.site/t/original/i/6976562acfa897f26bd3ce4957171aeacecb1d389bdf7f9add5bdb15b41126b5/Screen-Shot-2019-03-13-at-9.20.32-PM.png" data-mid="140234856" border="0" src="https://freight.cargo.site/w/798/i/6976562acfa897f26bd3ce4957171aeacecb1d389bdf7f9add5bdb15b41126b5/Screen-Shot-2019-03-13-at-9.20.32-PM.png" /><img width="797" height="442" width_o="797" height_o="442" data-src="https://freight.cargo.site/t/original/i/17b3e8c20c3c5e0711dba83fb79a86190f8483ccbba6a71b5486959dffdc220d/Screen-Shot-2019-03-13-at-9.20.51-PM.png" data-mid="140234857" border="0" src="https://freight.cargo.site/w/797/i/17b3e8c20c3c5e0711dba83fb79a86190f8483ccbba6a71b5486959dffdc220d/Screen-Shot-2019-03-13-at-9.20.51-PM.png" /><img width="797" height="443" width_o="797" height_o="443" data-src="https://freight.cargo.site/t/original/i/a090ef687070d3a1417427c4d5e6c774897d8df0335da60b7e5670dbb5707ce2/Screen-Shot-2019-03-13-at-9.21.11-PM.png" data-mid="140234858" border="0" src="https://freight.cargo.site/w/797/i/a090ef687070d3a1417427c4d5e6c774897d8df0335da60b7e5670dbb5707ce2/Screen-Shot-2019-03-13-at-9.21.11-PM.png" /><img width="797" height="594" width_o="797" height_o="594" data-src="https://freight.cargo.site/t/original/i/e0d0e4957a8108809d2bc4f93c824da61e64d7b59d5bd829a4300d13c1c359a8/Screen-Shot-2019-03-13-at-9.21.45-PM.png" data-mid="140234859" border="0" src="https://freight.cargo.site/w/797/i/e0d0e4957a8108809d2bc4f93c824da61e64d7b59d5bd829a4300d13c1c359a8/Screen-Shot-2019-03-13-at-9.21.45-PM.png" /><img width="799" height="697" width_o="799" height_o="697" data-src="https://freight.cargo.site/t/original/i/933172a29f7fff31726703cc4bd6a54b219b0b7c49d31471d046014585725e40/Screen-Shot-2019-03-13-at-9.22.04-PM.png" data-mid="140234860" border="0" src="https://freight.cargo.site/w/799/i/933172a29f7fff31726703cc4bd6a54b219b0b7c49d31471d046014585725e40/Screen-Shot-2019-03-13-at-9.22.04-PM.png" /><img width="799" height="683" width_o="799" height_o="683" data-src="https://freight.cargo.site/t/original/i/dc7d9892d6a87ccc1534f495d656f7a602d2edda7eecf5eaf3b2107f5e79a677/Screen-Shot-2019-03-13-at-9.22.26-PM.png" data-mid="140234861" border="0" src="https://freight.cargo.site/w/799/i/dc7d9892d6a87ccc1534f495d656f7a602d2edda7eecf5eaf3b2107f5e79a677/Screen-Shot-2019-03-13-at-9.22.26-PM.png" /> https://joshwritescopy.com/Assassin-s-Creed-Odyssey-Launch-Site Tue, 19 Mar 2019 20:54:33 +0000 Portfolio https://joshwritescopy.com/Assassin-s-Creed-Odyssey-Launch-Site <img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/cd7c09b4d3ae0175cb62b6b48286a854a399240efb0cad49bbbab2f903866dfe/Screen-Shot-2019-02-26-at-6.31.37-PM.png" data-mid="140234862" border="0" src="https://freight.cargo.site/w/1000/i/cd7c09b4d3ae0175cb62b6b48286a854a399240efb0cad49bbbab2f903866dfe/Screen-Shot-2019-02-26-at-6.31.37-PM.png" /> The Assassin's Creed franchise is one of the most beloved and intricately designed video games out there. I had the privilege of working with the fine folks at 5 &amp; Done to create an in-depth web experience to introduce the latest entry to the franchise, Assassin's Creed Odyssey. This involved a near-obsessive amount of research into the facts and myths surrounding Sparta, the many regions and environments found in ancient Greece, and some of the real-life historical characters who made appearances in the game. <img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/bee4ccc041e8be0968f770a60b240a5cee734b782872b0923f5df0b0661dae5b/Screen-Shot-2019-02-26-at-6.31.51-PM.png" data-mid="140234863" border="0" src="https://freight.cargo.site/w/1000/i/bee4ccc041e8be0968f770a60b240a5cee734b782872b0923f5df0b0661dae5b/Screen-Shot-2019-02-26-at-6.31.51-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/9713572151b7bf10c93719650cc080b3add1a76be4afeedb836203c55bf679ea/Screen-Shot-2019-02-26-at-6.32.03-PM.png" data-mid="140234864" border="0" src="https://freight.cargo.site/w/1000/i/9713572151b7bf10c93719650cc080b3add1a76be4afeedb836203c55bf679ea/Screen-Shot-2019-02-26-at-6.32.03-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/1490a4c0baaba25d797c8819a9651e17f2db16437b7dd3b4bf17cfd124dbfb6f/Screen-Shot-2019-02-26-at-6.32.20-PM.png" data-mid="140234865" border="0" src="https://freight.cargo.site/w/1000/i/1490a4c0baaba25d797c8819a9651e17f2db16437b7dd3b4bf17cfd124dbfb6f/Screen-Shot-2019-02-26-at-6.32.20-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/4fe16e48d44a18b55d65f93b98e1ecfbe50d416142a2213513cd626c367220d9/Screen-Shot-2019-02-26-at-6.32.30-PM.png" data-mid="140234866" border="0" src="https://freight.cargo.site/w/1000/i/4fe16e48d44a18b55d65f93b98e1ecfbe50d416142a2213513cd626c367220d9/Screen-Shot-2019-02-26-at-6.32.30-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/a9115539f272f60969f7bd91dba15c45487e47435d3ec7725bf976d749c6b928/Screen-Shot-2019-02-26-at-6.32.52-PM.png" data-mid="140234867" border="0" src="https://freight.cargo.site/w/1000/i/a9115539f272f60969f7bd91dba15c45487e47435d3ec7725bf976d749c6b928/Screen-Shot-2019-02-26-at-6.32.52-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/bfff4626986fe16608d2ed393dee5e8beacac4f9eb97877d02c3cb6eace045b6/Screen-Shot-2019-02-26-at-6.33.26-PM.png" data-mid="140234868" border="0" src="https://freight.cargo.site/w/1000/i/bfff4626986fe16608d2ed393dee5e8beacac4f9eb97877d02c3cb6eace045b6/Screen-Shot-2019-02-26-at-6.33.26-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/d7c9e73f2b68e2e1cb524c37ea7a07937064461416d411b406ef1becfb867309/Screen-Shot-2019-02-26-at-6.35.02-PM.png" data-mid="140234869" border="0" src="https://freight.cargo.site/w/1000/i/d7c9e73f2b68e2e1cb524c37ea7a07937064461416d411b406ef1becfb867309/Screen-Shot-2019-02-26-at-6.35.02-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/6ea6bb5a92b0f5a36a6ecf87515a3d50f6a6c01edff048768beecd0d3d7fea1b/Screen-Shot-2019-02-26-at-6.35.18-PM.png" data-mid="140234870" border="0" src="https://freight.cargo.site/w/1000/i/6ea6bb5a92b0f5a36a6ecf87515a3d50f6a6c01edff048768beecd0d3d7fea1b/Screen-Shot-2019-02-26-at-6.35.18-PM.png" /><img width="1483" height="989" width_o="1483" height_o="989" data-src="https://freight.cargo.site/t/original/i/f8cfd47db15f650a671685cd1efcbddb3b6edb8bd869d95225c11d622b56f878/Screen-Shot-2019-02-26-at-6.35.34-PM.png" data-mid="140234871" border="0" src="https://freight.cargo.site/w/1000/i/f8cfd47db15f650a671685cd1efcbddb3b6edb8bd869d95225c11d622b56f878/Screen-Shot-2019-02-26-at-6.35.34-PM.png" /> https://joshwritescopy.com/Acorns-App Wed, 09 Sep 2020 04:55:16 +0000 Portfolio https://joshwritescopy.com/Acorns-App <img width="1356" height="892" width_o="1356" height_o="892" data-src="https://freight.cargo.site/t/original/i/1a44d06b25d9c20f6f271a6753f059c904de1dd17a9300df0b4141b649b3fa53/Screen-Shot-2015-09-09-at-11.32.57-PM.png" data-mid="140388651" border="0" src="https://freight.cargo.site/w/1000/i/1a44d06b25d9c20f6f271a6753f059c904de1dd17a9300df0b4141b649b3fa53/Screen-Shot-2015-09-09-at-11.32.57-PM.png" /><img width="1017" height="572" width_o="1017" height_o="572" data-src="https://freight.cargo.site/t/original/i/37927876f8a2c00e661560e715e48d9f1ede2fd5b9eafaf6d5d2a5551241cd63/Screen-Shot-2020-09-08-at-9.50.30-PM.png" data-mid="140234807" border="0" src="https://freight.cargo.site/w/1000/i/37927876f8a2c00e661560e715e48d9f1ede2fd5b9eafaf6d5d2a5551241cd63/Screen-Shot-2020-09-08-at-9.50.30-PM.png" /><img width="1021" height="574" width_o="1021" height_o="574" data-src="https://freight.cargo.site/t/original/i/b788fb206b8e204dba497beeb21f1a760ba93363fc81f6ab5ff78931181e0ed7/Screen-Shot-2020-09-08-at-9.50.41-PM.png" data-mid="140234808" border="0" src="https://freight.cargo.site/w/1000/i/b788fb206b8e204dba497beeb21f1a760ba93363fc81f6ab5ff78931181e0ed7/Screen-Shot-2020-09-08-at-9.50.41-PM.png" /><img width="1021" height="561" width_o="1021" height_o="561" data-src="https://freight.cargo.site/t/original/i/4e1015c975a033e0967c274bb0815656e596c33fc5009ab59526a9286ef24ff1/Screen-Shot-2020-09-08-at-9.50.52-PM.png" data-mid="140234809" border="0" src="https://freight.cargo.site/w/1000/i/4e1015c975a033e0967c274bb0815656e596c33fc5009ab59526a9286ef24ff1/Screen-Shot-2020-09-08-at-9.50.52-PM.png" /><img width="1020" height="552" width_o="1020" height_o="552" data-src="https://freight.cargo.site/t/original/i/bbb0b03e44bb00adae874d26604152118c97e6dc6c727fbf1cc5222282715da8/Screen-Shot-2020-09-08-at-9.51.00-PM.png" data-mid="140234810" border="0" 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